Site Build & Product Content

• Shopify Store Creation:
  I designed and developed a fully operational Shopify store, ensuring fast loading speeds, mobile responsiveness, and a seamless user experience.

• 20,000 Products Added:
  Managing a vast inventory, I uploaded and categorised over 20,000 products, creating a structured and intuitive navigation system.

• Unique Product Content:
  Every product was paired with unique, SEO-optimised descriptions, designed to engage customers and boost organic search visibility.

SEO Strategy: Building Organic Visibility

From day one, I implemented a results-driven SEO strategy to establish Coa Living’s online presence:

• Keyword Research: Targeted high-value search terms relevant to home and living products.

• Content Creation: Developed category pages, blog posts, and product descriptions optimised for both search engines and users.

• Technical SEO: Ensured the site was crawlable, fast, and free of errors to rank higher in Google search results.

PPC Strategy: Driving Traffic That Converts

I crafted a PPC strategy to complement the SEO work, delivering immediate results:

• Performance Max Campaigns: Leveraged Google’s AI-powered ads to target high-intent shoppers across search, shopping, display, and YouTube.

• Budget Allocation: Focused spend on high-margin products and top-performing categories for maximum ROI.

• Continuous Optimisation: Monitored campaign performance and adjusted bidding strategies to maintain efficiency and scale growth.

Results:

• Built a fully operational Shopify store from the ground up.

• Uploaded and optimised 20,000 products with unique content.

• Delivered a robust SEO and PPC strategy that drove immediate results.

• Achieved £100k in monthly revenue within three months, establishing Coa Living as a rising e-commerce brand in the home and living space.