PPC: Getting the Most Out of £150k a Month

When you’ve got £150k a month to spend, you don’t waste it. I ran a mix of Performance Max, Search, and Shopping campaigns to target the big brands we stocked and bring in high-converting traffic.

• Early adoption of AI bidding strategies meant we ditched guesswork for smarter campaigns. P-Max campaigns were split by product margin and brand to make every penny work harder.

• It wasn’t just about sales – top-of-funnel campaigns got the brands noticed, creating demand before the customer even hit “Add to Basket.”

SEO: Beating the Big Boys

Up against merchants and industry powerhouses, we didn’t just hold our own—we dominated.

• First-page rankings for generic searches like "luxury bathrooms" and "bathroom suites" proved we could play with the big boys.

• For the brands we targeted, we ranked #1 or #2, giving us a massive edge over competitors.

• SEO wasn’t magic – it was hard graft. From fixing site speed to building solid content, we made sure Google loved us.

Product Merchandising with Algolia: Smarter Search, More Sales

When you’re selling thousands of products, making it easy for customers to find what they need is half the battle.

• With Algolia, we built a search system that prioritised high-margin products and made sure in-stock items got seen first.

• Added personalised recommendations to boost cross-sells and upsells.

• Customers didn’t just shop—they found exactly what they needed, fast.

Content: Talking to Customers, Not Search Engines

Good content isn’t just about keywords—it’s about speaking your customer’s language.

• Created guides and blogs to help customers navigate their projects, whether they were DIYers or trade professionals.

• Built out brand-specific landing pages to highlight the big names we stocked.

• Focused on making it look good too—rich images and videos helped tell the story and kept people on the site longer.

Site Design: Built to Convert

The site wasn’t just pretty—it worked.

• Simple navigation and fast loading speeds kept customers happy (and Google too).

• Used customer data to constantly tweak and improve the layout, making it easier for shoppers to buy.

• Scaled the site to handle more traffic and more products as the business grew.

Results: The Proof’s in the Pudding

• £6m to £26m turnover – no small feat in a competitive market.

• Consistently ranked at the top for the brands that mattered.

• PPC campaigns that made the most of every pound spent.

• A shopping experience that worked for the customer, not just the search engine.