Premium Taps
Role: Shopify E-commerce Build and Digital Marketing Setup
Project Scope: Shopify Build, Product and Content Uploads, Consent Mode Integration, PPC Strategy
Premium Taps is a sleek, modern e-commerce store designed to showcase over 20 premium tap and bathroom accessory brands. Built from the ground up on Shopify, the site combines clean design, intuitive navigation, and high-quality visuals to create a user experience that feels as polished as the products it sells.
Site Aesthetic & Features
A Modern Look for Premium Products:
The site’s design is minimalistic yet luxurious, using crisp white backgrounds and subtle accents to highlight the products. This lets the taps and accessories take centre stage, emphasising their premium quality and design.User-Friendly Navigation:
With 20+ brands, organisation was key. I created a structured navigation menu that allows users to browse by brand, category, or style effortlessly.High-Impact Product Pages:
Each product page is detailed yet uncluttered, featuring large, high-resolution images, clear descriptions, and easy-to-find specifications.Optimised for Mobile:
Built with a mobile-first approach, the site delivers a seamless shopping experience across all devices.
Content & Product Setup
I managed the entire content and product upload process, ensuring every product had:
Descriptive and engaging copy.
Optimised images for fast loading speeds.
Clear categorisation to help users find what they’re looking for.
Google Ads Consent Mode Integration
With privacy regulations and Google’s evolving requirements, I implemented the latest Consent Mode to comply with data tracking standards. This ensured the site’s ad campaigns stayed effective while respecting user privacy.
PPC Strategy: Performance Max in Action
To drive traffic and sales, I set up a Performance Max PPC strategy, focusing on:
Targeting High-Intent Shoppers: Campaigns were built to capture users actively searching for premium taps and bathroom accessories.
Leveraging AI Bidding: Automated bidding strategies ensured ad spend was allocated efficiently across search, shopping, display, and YouTube.
Brand Visibility: Ensured every brand was well-represented in the campaigns, giving each a strong online presence.
Results:
A sleek Shopify store that reflects the premium nature of the products.
Compliance with Google’s latest tracking requirements through Consent Mode.
A PPC strategy that maximises visibility and drives high-quality traffic.